By the term ‘basic research’ we mean all research activities that are not directly aimed at supplying specific data to be used by clients.
Basic research aims to create knowledge. In this field of work we therefore consider fundamental questions which are often not considered during every day life in market research.
Furthermore, it is of special concern to us that important issues are not forgotten in the face of seemingly more urgent matters.
Contact: Dirk Schmücker
Reports on research results can be primarily found in our publications.
UPCOMING Dates and events
On the occasion of the 13th Global Forum on Tourism Statistics in Cusco, Peru, Ulf Sonntag is talking about "How much is too much? Assessing the demand, economic impact and perception of 'sharing accommodation' in tourism destinations".
28.-30. November 2018
At the Label Day 2018 of the Swiss Tourism Association (STV), Martin Lohmann will speak under the title "Experience²" about the significance of holiday experiences, about the psychological and social backgrounds of the experience claim and what practical consequences this can have in product design.
29. November 2018
More on past events in our archive