Market research is one of the core areas of our work in which we focus on people.
In market research projects, the NIT works at the interface of data collection, data analysis and data interpretation for clients from the tourism and leisure industry. Our core competency is the integration of clients’ needs for data and interpretation with suitable data collection and data analysis methods.
Within market research we apply conventional qualitative and quantitative data collection methods (CATI, CAPI, online, face-to-face, self-completion, focus groups, individual interviews, observations) in order to meet the research needs of our clients. Examples of market research projects include studies on target group volume and structure, customer satisfaction and product optimisation, expenditures and multiplier effects, information and booking channels, image and brand equity, product/acceptance/communication tests (copytests) and market segment studies.
The Reiseanalyse plays a special role within our market research activities. One the one hand, the NIT is responsible for the scientific and organisational aspects of the survey; on the other hand, the results of the Reiseanalyse are utilised in many of the projects carried out by the NIT
A longstanding and well-tried data collection and analysis method are the guest surveys carried out by the NIT. With this method, we enable especially destination managers to obtain reliable data about their customers.
Contact: Ulf Sonntag
UPCOMING Dates and events
On the occasion of the 13th Global Forum on Tourism Statistics in Cusco, Peru, Ulf Sonntag is talking about "How much is too much? Assessing the demand, economic impact and perception of 'sharing accommodation' in tourism destinations".
28.-30. November 2018
At the Label Day 2018 of the Swiss Tourism Association (STV), Martin Lohmann will speak under the title "Experience²" about the significance of holiday experiences, about the psychological and social backgrounds of the experience claim and what practical consequences this can have in product design.
29. November 2018
More on past events in our archive