Dirk Schmücker

Head of Research
Ph.D., M.A., Market Researcher (BVM)

2007 – present: Head of Research at NIT

1998 – 2007: Partner and Managing Director at Project M Tourism Consulting and Research (with Professor Edgar Kreilkamp and Cornelius Obier)

1995 – 2007: Ph.D. in Marketing/Consumer Research, Research assistant at Lüneburg University

1993: Freelancer at Studienkreis für Tourismus, Starnberg

1990 – 1995: M.A. in business administration, geography and tourism management at Lüneburg University (now: Leuphana University)

1986 – 1989: Vocational training as tourism expert

1967: born in Lünen (Germany)


Fields of work: Travel research, decision making, information processes, destination research, empirical methods, data analytics

Guest lecturer (past and present) at Freie Universität Berlin, Wirtschaftsuniversität Wien, Christian-Albrechts-Universität Kiel, International School of Management Hamburg

Further contact details

  • Phone (direct land line, Kiel office): +49 431 666 567 20
  • Skype user name: dirkschmuecker (mostly offline, please notify)
  • Social networks: ResearchGate, LinkedIn




Dates and events


At the Culinary and Wine Tourism Conference 2017, Martin Lohmann will present results on "Foodie Tourists' Well-being: Holiday trips with an emphasis on savoring regional cuisine and their effects on well-being indicators".
October 18th-21st, 2017 
Krems, Austria

On the occasion of the 2nd Mediterranean European Economic Tourism(MEET) Forum Philipp Wagner will be talking about the importance of the German holiday market for Mediterranean destinations.
October 26th-28th, 2017
Orosei, Sardinia/Italy




Ulf Sonntag will talk about "Sustainability as a success factor in tourism development: The case of Schleswig-Holstein, Germany" during the MOVE2017 conference in Pamplona, Spain on November, 23rd 2017 Further Information

More on past events in our archive