Dirk Schmücker

Head of Research
Ph.D., M.A., Market Researcher (BVM)

2007 – present: Head of Research at NIT

1998 – 2007: Partner and Managing Director at Project M Tourism Consulting and Research (with Professor Edgar Kreilkamp and Cornelius Obier)

1995 – 2007: Ph.D. in Marketing/Consumer Research, Research assistant at Lüneburg University

1993: Freelancer at Studienkreis für Tourismus, Starnberg

1990 – 1995: M.A. in business administration, geography and tourism management at Lüneburg University (now: Leuphana University)

1986 – 1989: Vocational training as tourism expert

1967: born in Lünen (Germany)

 

Fields of work: Travel research, decision making, information processes, destination research, empirical methods, data analytics

Guest lecturer (past and present) at Freie Universität Berlin, Wirtschaftsuniversität Wien, Christian-Albrechts-Universität Kiel, International School of Management Hamburg

Further contact details

  • Phone (direct land line, Kiel office): +49 431 666 567 20
  • Skype user name: dirkschmuecker (mostly offline, please notify)
  • Social networks: ResearchGate, LinkedIn

 

 

E-Mail:

Dates and events

October

At the Culinary and Wine Tourism Conference 2017, Martin Lohmann will present results on "Foodie Tourists' Well-being: Holiday trips with an emphasis on savoring regional cuisine and their effects on well-being indicators".
October 18th-21st, 2017 
Krems, Austria
cwtc-krems.at

On the occasion of the 2nd Mediterranean European Economic Tourism(MEET) Forum Philipp Wagner will be talking about the importance of the German holiday market for Mediterranean destinations.
October 26th-28th, 2017
Orosei, Sardinia/Italy
www.meetforum.it

 

 

November

Ulf Sonntag will talk about "Sustainability as a success factor in tourism development: The case of Schleswig-Holstein, Germany" during the MOVE2017 conference in Pamplona, Spain on November, 23rd 2017 Further Information

More on past events in our archive