The NIT combines interdisciplinary research as a sound basis for economic, political and social decisions in tourism with the translation of research findings into practical strategies and concepts for tourism development.
The idea is to contribute to a responsible development of tourism by ‘creating knowledge’. During implementation however, the emphasis is usually not placed on gaining knowledge, but on solving problems, structuring ideas and formulating aims together with stakeholders.
Our work is geared towards our clients. We try to answer their questions with the means that are available to us and we will only carry out tasks which seem suitable for our tools.
Focus on people
People, i.e. those who travel or do not travel as well as those working in tourism are the focus of our work with regard to content as well as methodology.
Preferably, we apply socio-scientific methods in order to generate detailed knowledge about a certain target group of holiday makers or about a specific segment of the tourism labour market or in order to reach a consensus within a certain committee.
The results of our work do not have a normative character. We deliver knowledge about prerequisites required in order to act on certain issues, we highlight possible action strategies and we evaluate consequences. However, we cannot and do not want to take over the decisions to be made from the concerned tourism stakeholders or tourists.
We are convinced that we make a contribution to a development that ensures the wellbeing of guests and hosts today as well as in future.