Basic research

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By the term ‘basic research’ we mean all research activities that are not directly aimed at supplying specific data to be used by clients.

Basic research aims to create knowledge. In this field of work we therefore consider fundamental questions which are often not considered during every day life in market research.

Furthermore, it is of special concern to us that important issues are not forgotten in the face of seemingly more urgent matters.

Contact Person: Dirk Schmücker, PhD

Reports on research results can be primarily found in our publications.