Photo by Frank Molter

Dirk Schmücker, PhD

Scientific Director
M.A., Market Researcher (BVM)

Phone:
+49 (0)431 666 567 20

E-mail:

Skype:
dirkschmuecker


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ORCID

Stages of Vita
since 10/2022

Scientific Director at NIT

October 2019 until August 2022

Professor for Tourism at the Westcoast University of Applied Sciences in Heide (Germany)

since 10/2007

Head of Research at NIT

1998 until 2007

Partner and Managing Director at Project M Tourism Consulting and Research (with Professor Edgar Kreilkamp and Cornelius Obier)

1995 until 2000

Ph.D. in Marketing/Consumer Research, Research assistant at Lüneburg University

1993

Freelancer at Studienkreis für Tourismus, Starnberg

1990 until 1995

M.A. in business administration, geography and tourism management at Lüneburg University (now: Leuphana University)

1986 until 1989

Vocational training as tourism expert

1986

Abitur at the Gymnasium der Benediktiner in Meschede/Sauerland

1967

born in Lünen (Germany)

Vita

Fields of work: Travel research, decision making, information processes, destination research, empirical methods, data analytics

Publications: Please see my ORCID profile or, for a more complete list, my German staff page.