Photo by Frank Molter

Dirk Schmücker, PhD

Head of Research
M.A., Market Researcher (BVM)

Phone:
+49 (0)431 666 567 20

E-mail:

Skype:
dirkschmuecker


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Stages of Vita
since October 2019

Professor for Tourism at the Westcoast University of Applied Sciences in Heide (Germany)

since October 2007

Head of Research at NIT

1998 until 2007

Partner and Managing Director at Project M Tourism Consulting and Research (with Professor Edgar Kreilkamp and Cornelius Obier)

1995 until 2000

Ph.D. in Marketing/Consumer Research, Research assistant at Lüneburg University

1993

Freelancer at Studienkreis für Tourismus, Starnberg

1990 until 1995

M.A. in business administration, geography and tourism management at Lüneburg University (now: Leuphana University)

1986 until 1989

Vocational training as tourism expert

1986

Abitur at the Gymnasium der Benediktiner in Meschede/Sauerland

1967

born in Lünen (Germany)

Vita

Fields of work: Travel research, decision making, information processes, destination research, empirical methods, data analytics

Professor for Tourism at the Westcoast University of Applied Sciences in Heide (Germany). Guest lecturer (past and present) at Freie Universität Berlin, Wirtschaftsuniversität Wien, Christian-Albrechts-Universität Kiel, International School of Management Hamburg.