New Insights for Tourism.
Photo by Nicolas Schebitz on Unsplash

Welcome to the NIT! For more than 30 years the NIT has been researching issues from tourism and related topics. On the basis of our research, we also develop tourism strategies within consultancy projects. On these pages you will find information about the Institute and our work. Please contact us for further information.

Selected Projects

“Tackling Climate Change” – Project wins 2nd prize at the German Tourism Award 2022

The 2nd prize of the jury of the German Tourism Association (DTV) goes this year to TourismusMarketing Niedersachsen GmbH. "The adaptation strategies for tourism in Lower Saxony are a trend-setting initiative of a state tourism organisation that takes a structured look at the consequences of climate change on tourism and sensitises and supports travel regions and service providers with a remarkable range of tools," said Norbert Kunz. "An important process has been initiated here, because the question has long been not whether climate change will affect German tourism in particular, but how and where." In addition to preparatory online workshops, four regional conferences have been held in the near past, at which the respective local actors were able to present topic-related practical examples. Now the final conference will take place at the beginning of July. […] Read more

Wadden Sea Tourism Radar

Together with the WWF, the NIT has developed the "Wadden Sea Tourism Radar" as a component of the Interreg project PROWAD LINK: a guideline that supports locations in making tourism development in the Wadden Sea World Heritage Site sustainable and nature-compatible and in identifying undesirable developments at an early stage. […] Read more

AIR – AI-based recommender for sustainable tourism development

The development of processes based on artificial intelligence is intended to equalize and manage visitor flows in the future. This will provide sustainable tourism with a further opportunity to identify any clusters of visitors that may arise and the resulting congestion of popular travel and excursion destinations at an early stage. Using the information, visitors […] Read more

Smart Destination in NRW’s major protected areas (Großschutzgebiete)

For both tourism providers and visitors, the coordinated guidance of visitor flows has advantages – and is an essential factor in reconciling tourism and nature conservation. Tourismus NRW has therefore commissioned the NIT to examine what possibilities there might be for new types of environmentally sensitive guidance systems in the Eifel National Park region and […] Read more


The Ministry of Economics, Transport, Labour, Technology and Tourism of Schleswig-Holstein has commissioned a systematic inventory analysis of the public tourism infrastructure on the Baltic Sea coast and its resilience to exceptional weather conditions, especially storm surges and the predicted sea level rise. Initially, three municipalities are to be examined in depth. […] Read more

more Selected Projects …


First results of Reiseanalyse 2022

As every year, the Forschungsgemeinschaft Urlaub und Reisen e. V. (FUR) publishes its latest Reiseanalyse results. On 7 March 2022, Martin Lohmann presented the latest developments in the German holiday travel market. Following the presentation, the participants had the opportunity to address their questions to the Reiseanalyse team. As a long-standing partner of the FUR, […] Read more

Ulf Sonntag new Managing Director at NIT

Ulf Sonntag is the new Managing Director of the NIT in Kiel, Institute for Tourism Research in Northern Europe. As of 1 January, he takes over the helm from Martin Lohmann, who has managed the NIT's fortunes since 1991. Ulf Sonntag has worked at the NIT for 20 years, most recently as head of market research and authorised signatory. Martin Lohmann will continue as the scientific head of the NIT until the end of June 2022. […] Read more