New Insights for Tourism.
Photo by Nicolas Schebitz on Unsplash

Welcome to the NIT! For 30 years the NIT has been researching issues from tourism and related topics. On the basis of our research, we also develop tourism strategies within consultancy projects. On these pages you will find information about the Institute and our work. Please contact us for further information.

Selected Projects

Tackling Climate Change – Adaptation Strategies for Tourism in Lower Saxony

Under the leadership of TourismusMarketing Niedersachsen (TMN) and in close cooperation with the Lower Saxony Ministry of Economic Affairs, since the beginning of last year, work has been carried out together with the travel regions to identify where climate change will particularly affect the industry and what solutions can already be implemented to counteract the consequences in order to successfully and sustainably adapt the destinations to the consequences of climate change. In addition to preparatory online workshops, four regional conferences have been held in the near past, at which the respective local actors were able to present topic-related practical examples. Now the final conference will take place at the beginning of July. […] Read more

Smart Destination in NRW’s major protected areas (Großschutzgebiete)

For both tourism providers and visitors, the coordinated guidance of visitor flows has advantages – and is an essential factor in reconciling tourism and nature conservation. Tourismus NRW has therefore commissioned the NIT to examine what possibilities there might be for new types of environmentally sensitive guidance systems in the Eifel National Park region and […] Read more

OSTSEE2100

The Ministry of Economics, Transport, Labour, Technology and Tourism of Schleswig-Holstein has commissioned a systematic inventory analysis of the public tourism infrastructure on the Baltic Sea coast and its resilience to exceptional weather conditions, especially storm surges and the predicted sea level rise. Initially, three municipalities are to be examined in depth. […] Read more

Added value tourism Oberstaufen

Tourism is the leading economy of Oberstaufen in the Allgäu. It brings a range of added values to the town for its inhabitants, the regional economy and the municipality of Markt Oberstaufen. However, like many other destinations, Oberstaufen must manage to secure and promote the success, but also the acceptance of tourism and the support for its further development against the background of diverse challenges. […] Read more

Sustainability in holiday travel: Awareness and demand trends and their influencing factors

What role does sustainability play in travel planning of Germans, how sustainable is their travel behaviour practice and how do these two aspects develop over time? These questions are the focus of a research project of the Forschungsgemeinschaft Urlaub und Reisen (FUR). NIT is supporting the project with know-how and personal resources. […] Read more

AIR – AI-based recommender for sustainable tourism development

The development of processes based on artificial intelligence is intended to equalize and manage visitor flows in the future. This will provide sustainable tourism with a further opportunity to identify any clusters of visitors that may arise and the resulting congestion of popular travel and excursion destinations at an early stage. Using the information, visitors […] Read more

more Selected Projects …

News

First results of Reiseanalyse 2022

As every year, the Forschungsgemeinschaft Urlaub und Reisen e. V. (FUR) publishes its latest Reiseanalyse results. On 7 March 2022, Martin Lohmann presented the latest developments in the German holiday travel market. Following the presentation, the participants had the opportunity to address their questions to the Reiseanalyse team. As a long-standing partner of the FUR, […] Read more

Ulf Sonntag new Managing Director at NIT

Ulf Sonntag is the new Managing Director of the NIT in Kiel, Institute for Tourism Research in Northern Europe. As of 1 January, he takes over the helm from Martin Lohmann, who has managed the NIT's fortunes since 1991. Ulf Sonntag has worked at the NIT for 20 years, most recently as head of market research and authorised signatory. Martin Lohmann will continue as the scientific head of the NIT until the end of June 2022. […] Read more

Events