Welcome to the NIT! For nearly 30 years the NIT has been researching issues from tourism and related topics. On the basis of our research, we also develop tourism strategies within consultancy projects. On these pages you will find information about the Institute and our work. Please contact us for further information.
The Institute for Tourism Research in Northern Europe.
New Insights for Tourism.

Selected Projects
Tourban – Accelerating the capacity and innovation of SMEs for sustainable urban tourism
Tourban is an EU-funded project that supports urban tourism SMEs in becoming more competitive and more sustainable – not only from an environmental but also from an economic and social point of view. NIT is one of eight partners from seven European cities: Amsterdam, Barcelona, Budapest, Copenhagen, Dubrovnik, Kiel, and Tallinn. […] Read more
AI-based recommender for sustainable tourism
The tourism relaunch after the corona lockdown has revealed that some places are – at least temporarily – overcrowded by tourists. This phenomenon resulted in the idea to provide visitors with an indication if and when the journey to a holiday- or day trip destination is worth it. In the light of the rush of […] Read more
Reiseanalyse 2021
The NIT is happy to announce that the Forschungsgemeinschaft Urlaub und Reisen e.V. (FUR) has assigned us with the conceptual design and the implementation of the next Reiseanalyse. The Reiseanalyse is the longest-standing and most extensive survey on the holiday travel behaviour of the German-speaking population resident in Germany. […] Read more
Modules of the Reiseanalyse 2021
In addition to the standard question programme of the Reiseanalyse 2021, NIT has developed three specific topics in coordination with the RA partners.
The following topics will be analysed in the coming RA 2021:
Corona Recovery (additional survey in September 2020!), Sinus-Milieus®, Image of holiday destinations […] Read more
News
Climate change and tourism
Germanys international broadcast Deutsche Welle recently featured an interview with Wolfgang Günther on climate change and tourism.
Events
ENTER-Conference
On January, 21st, 2021 Dirk Schmücker attends the virtual ENTER-conference and speaks about „Using Digitisation to Make Tourism More Sustainable? An Applied Perspective." […] Read more