Dirk Schmücker

Head of Research
Ph.D., M.A., Market Researcher (BVM)

Phone: +49 (0)431 666 567 20

Further contact details

  • Skype user name: dirkschmuecker (mostly offline, please notify)



  • 2019 – present: Professor for Tourism at the Westcoast University of Applied Sciences in Heide (Germany)
  • 2007 – present: Head of Research at NIT
  • 1998 – 2007: Partner and Managing Director at Project M Tourism Consulting and Research (with Professor Edgar Kreilkamp and Cornelius Obier)
  • 1995 – 2007: Ph.D. in Marketing/Consumer Research, Research assistant at Lüneburg University
  • 1993: Freelancer at Studienkreis für Tourismus, Starnberg
  • 1990 – 1995: M.A. in business administration, geography and tourism management at Lüneburg University (now: Leuphana University)
  • 1986 – 1989: Vocational training as tourism expert
  • 1967: born in Lünen (Germany)


Fields of work: Travel research, decision making, information processes, destination research, empirical methods, data analytics

Guest lecturer (past and present) at Freie Universität Berlin, Wirtschaftsuniversität Wien, Christian-Albrechts-Universität Kiel, International School of Management Hamburg



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