Tourism Research

Welcome to the NIT! For 25 years the NIT has been researching issues from tourism and related topics. On the basis of our research, we also develop tourism strategies within consultancy projects. On these pages you will find information about the Institute and its work. Please contact us for further information.


Reiseanalyse 2018

The NIT is happy to be again partner of the Forschungsgemeinschaft Urlaub und Reisen e.V. (FUR) in conception and implementation of the Reiseanalyse 2018. The Reiseanalyse is a Germany-wide, personal survey which records and describes the holiday travel behaviour of the German-speaking population. We are pleased to keep you up to date on the status of the preparations on the project homepage. 

More informations
Contact: Ulf Sonntag

Modules of the Reiseanalyse 2018

To supplement the standard question programme, the NIT has developed three thematic modules for the the FUR and the partners of the Reiseanalyse 2018:

[More on the thematic modules of Reiseanalyse]

Contact: Bente Grimm

FINDUS - Finding sustainability information for holiday travel

FINDUS is about findability of sustainability information in holiday travel. The project started in September 2016 and will end in April 2018. Its scope is to assess how sustainability information is perceived and evaluated in a holiday travel context. The focus is on mainstream information and booking channels.

Read more ...

Assessing the meaning of peer-to-peer tourism markets

Sharing economy, peer-to-peer-markets or collaborative economy are some of the labels attached to phenomena which are not new to tourism. Renting out a place to sleep, to drive or to eat has become a global and quickly rising aspect of tourism because of global digital platforms facilitating the peer-to-peer economy. We study, what this could mean for destinations.

Read more ...

Hiking Europe: NIT supports EU-COSME projekt on hiking tourism

The HikingEurope project aims at promoting a transnational network of rural tourism routes. These will be structured around different itineraries of hiking trails around Europe to facilitate the discovery of the natural and cultural heritage of the involved territories. The project is funded by the Competitiveness of Enterprises and Small and Medium-sized Enterprises programme (COSME) of the European Commission. The project, led from Catalonia by the Catalan Tourist Board, counts with the participation of several European partners including the NIT.

On September 27th, a one day seminar on "Turning hiking trails into successful tourism products" will be held in the Hotel Crown Plaza Barcelona Fira Center. Focus of the program will be on how to develop sucessful rural tourism products based on hiking trails. The seminar is public and participation is free of charge.

Information on the international seminar and HikingEurope

Registration for participation

Contact: Ulf Sonntag

NIT gives support to European tourism development project REACT

13 Danish and German partners from the Baltic area in southern Denmark and Schleswig-Holstein join forces to develop the region into “the best resort for active coastal tourism in Northern Europe”. The REACT project is co-funded through INTERREG Deutschland-Danmark. The project is focused on special interest segments in five activity groups.

NIT supports the project, together with two partners in Denmark, with a market analysis and SWOT matrices to prepare for future opportunities. The results of the analyses will be a basis for the marketing strategy.

Contact: Dirk Schmücker

Study: Tourism, Renewables and Landscape

The increased use of new types of energy production (e.g. wind power, biogas and solar energy) and the related energy transport (wiring) has changed the landscape. The developments are taking place in nearly all European countries and also in many countries outside Europe. As ‘a beautiful landscape’ is a key factor for the attractiveness of holiday regions, certain risks for destinations arise. Due to huge interest in a previous study conducted by the NIT, we are again trying to find out what impact renewable energies have on tourism.

Further information on the study, which is based on the Reiseanalyse, can be found here.

Contact: Bente Grimm

feasibility study on the use of mobile positioning data for tourism statistics

NIT together with international partners has been working on a feasibility study on behalf of EUROSTAT, in order to define if and how mobile phone positioning data can be used to improve tourism statistics in the EU (e.g. use roaming data to measure how many French mobile phones are how long in Germany within a given time). The study, which was a forerunner of Eurostat's current work in the area of Big Data, had the objective to address most technical, legal and quality-related issues that may surround the use of data stored by mobile network operators for official statistics.

Here you can find the consolidated report of this study.

And here is the link to the full results of the project. 

Contact: Dirk Schmücker and Ulf Sonntag

Long Distance Mobility: Current Trends and Future Perspectives

The basic study „Future perspectives of long distance mobility” deals with the development of different long distance segments (definition: one way distance of 100 km and more) and describes future perspectives, drivers and constraints with special focus on mobility in Germany. NIT and INFRAS (Switzerland) have analysed literature and data sets about every day mobility, business and holiday trips from several countries in Europe and discussed the results with mobility and tourism experts. Parts of the results were presented at the ifmo-conference in Berlin and on the Consumer Behaviour in Tourism Symposium in Bruneck/Brunico (Italy). The Institute for Mobility Research has released the main results of the study.

Contact: Bente Grimm

Download here

Demand for sustainable tourism

Within the population there is great interest in sustainability in connection with holiday trips: 31% of the population find it important that their holiday trip is ecologically and environmentally friendly as well as resource saving. Socially acceptable trips are important to 38% of the German population (source: Reiseanalyse 2014). However, the realisation often lags behind the wishes of most travellers.

The project was funded by the Federal Ministry for the Environment, Nature Conservation, Building and Nuclear Safety and was carried out by the “Forschungsgemeinschaft Urlaub und Reisen” (FUR). Obstacles to sustainable consumer behaviour in the holiday trip sector were identified in this project. Furthermore, it shines a light on what types of knowledge and awareness exist in respect of sustainable holidays on the part of the consumer and on how creative expertise on the part of the provider can be enhanced. Hence, strategies for the reinforcement of the consumers’ decision-making skills can be deduced. The NIT carried out the scientific processing and analysis within the scope of the projects. Current field research serves as basis of the data (RA online and RA face-to-face). The report of the results are available on www.fur.de

Contact: Wolfgang Günther

Climate friendly holidays in the Wadden Sea

How big is the CO² footprint on an average holiday trip in the Wadden Sea? What amount of Greenhouse gases does tourism in the Wadden Sea between Den Helder and Esbjerg annually contribute to the climate change and what can we do about it?

These questions are followed up by the NIT in the study comissioned by the WWF Germany. The study is available in German and English: Download



BASTIS - Baltic Sea Heritage Tourism Information Service

The NIT has developed BASTIS, the Baltic Sea Heritage Tourism Information Service. As a work package of the AGORA 2.0 project, BASTIS is part-financed by the EU within the framework of the Baltic Sea Region Programme 2007-2013.

BASTIS is your one-stop-shop for tourism market information in the Baltic Sea Region (BSR), free of charge and easy to access! It addresses tourism professionals as well as tour operators, travel agencies, tourism organizations and destinations. Have a look at www.bastis-tourism.info! Here you can find well-structured and at one glance statistics, market research results and analyses on all Baltic Sea destination countries, on the most important source markets for the BSR and a segmentation and analysis of different cultural and natural tourists in Europe who have been on holidays in the Baltic Sea Region. Like in Wikipedia, the user can add and update information within BASTIS. BASTIS is the first single source that provides the necessary insights for better decisions concerning tourism planning in the BSR. At the moment, it is a valuable source of information for about 500 professional users per month.

BASTIS – A Baltic Innovation as Best Practice for Digital Marketing

BASTIS, the Baltic Sea Heritage Tourism Information Service, has been selected as a best practice example by the Digital Tourism Think Tank, a global initiative which aims at providing thought leadership to the tourism industry in digital marketing best practice. More information

Contact: Wolfgang Günther and Ulf Sonntag

Biodiversity All Inclusive – Tourism industry and nature protection in dialogue

WWF develops with the professional support of the NIT and in dialog with selected travel organisations (REWE Touristik, ACCOR Hospitality Germany, ReNatour, Aventerra, SpreeScouts) business-specific measures helping the tourism industry to contribute to the protection and preservation of biodiversity, to minimize their negative impacts and to strengthen the awareness of the value of biodiversity in their companies and among their guests.

Operational areas in tourism companies which have a negative impact on biodiversity and the environment are analysed in workshops and bilateral in-depth discussions to identify potentials and concrete measures for a successful biodiversity management. The intensive dialogue is furthermore intended to figure out possible incentive activities for changes in distribution, product development and marketing of the participating enterprises.

The compiled concepts will professionally be presented in the media and published nationally and internationally. Approach and results will be recorded in a manual including concrete recommendations for a successful biodiversity management for big and small tourism companies.

On NIT's side the project is in the hands of Wolfgang Günther and Dirk Schmücker.
More information (in German): www.wwf.de

Dates and events

October

At the Culinary and Wine Tourism Conference 2017, Martin Lohmann will present results on "Foodie Tourists' Well-being: Holiday trips with an emphasis on savoring regional cuisine and their effects on well-being indicators".
October 18th-21st, 2017 
Krems, Austria
cwtc-krems.at

On the occasion of the 2nd Mediterranean European Economic Tourism(MEET) Forum Philipp Wagner will be talking about the importance of the German holiday market for Mediterranean destinations.
October 26th-28th, 2017
Orosei, Sardinia/Italy
www.meetforum.it

 

 

November

Ulf Sonntag will talk about "Sustainability as a success factor in tourism development: The case of Schleswig-Holstein, Germany" during the MOVE2017 conference in Pamplona, Spain on November, 23rd 2017 Further Information

More on past events in our archive